i said violated, not stop

Soul Train 1973 line dance clip: antidote to Monday

not only is this the kind of thing that generates a smile, how awesome are the clothes!!

Russian Ark flipbook

Wow! A spatial representation of Alexander Sokurov’s Russian Ark (Russkiy Kovcheg):

On BLDG BLOG, Geoff Manaugh details this student project of recent Bartlett School of Architecture grad, Johan Hybschmann:

What you’re looking at in the images reproduced here (alongside Johan’s answers to a series of questions I had posed over email) are painstakingly precise laser-cuts made into the pages of a blank sketchbook. As the book is opened and its pages begin to turn, these cuts work together to form a spatial representation of the single, highly choreographed 90-minute shot that is Alexander Sokurov’s film Russian Ark.

The book’s “content” is thus a three-dimensional, perspectivally accurate space.

Beautiful… But the film was painstaking enough! #lolz

♺ BLDG BLOG.

An airship airport for Cockatoo Island?

Ok so we won’t be actually getting a blip airport on Cockatoo Island, but what an ingenious campaign to disseminate an architectural proposal. Architecture student Mitchell Bonus used trading cards in consumer goods to spread the idea in to collective cultural consciousness.

The style of his pitch, however, was strategically ingenious, well worth both study and emulation elsewhere.

Acting on the assumption that, if you want to see a new building or project take shape, then you have to stop relying on design competitions, architecture blogs, or industry publications to get the word out – that is, you need to find another way to convince the public that your design should exist, making its material realization seem more like an afterthought – Mitchell created a series of trading cards, modeled after sports cards.

He then sealed, laminated, and stuck the cards inside bags of potato chips, cigarette packs, and boxes of morning cereal.

The idea was thus that people would open up a bag of smoky bacon-flavored chips and find an architectural proposal awaiting them.
Inside their morning oat bran would be a trading card-sized vision of the future. Falling out of the cigarette box as they light up on the sidewalk would be a portrayal of some strange island future yet to come.

♺ Geoff Manaugh on Bldgblog / Worldchanging.

IKEA's in the closet

IKEA’s Kom in i garderoben (Come in to the closet) online, interactive advertising campaign is all kinds of at-home-shake-ya-ass fun! The campaign website advises you:

“All the movements you are about to see are controlled by sound and music. So change songs, upload your own music, play on your keyboard or sing into the microphone.”

Step 1 So, get into the closet.

Step 2 Pants. Go grab some off that handy IKEA pants hanger.

Well… those pants are not going to iron themselves. Better hop to it and iron them.

Spray them with a little starch, run the iron over them and away you go.

Step 3 Right, necktie next. Oh, there they are on your IKEA tie rack. Convenient!

It’s on… straighten it up…

Step 4 Next, the shoes. You guessed it, your shoes are right where you left them; on your IKEA shoe rack!

Give them a quick polish.

Ready for work!

I wish my morning preparations to get myself of to work were as ace as IKEA’s dance style! I suppose, if my storage space was this organised, I’d have time to make a song and dance of it! #lolz

Are the kids ready for school yet? Let’s find out?

Step 1 Quick, get up. Time to get moving!

Step 2 Some morning exercise to get you going? Maybe a skip? There’s the rope, hanging off the IKEA pull out shelf in your cupboard.

Just a few more jumps then hit the shower.

Step 3 You’ll need a fresh towel. They’re folded neatly in the wire baskets.

Quickly, wipe yourself down.

Step 4 Now it’s time to get dressed. Just pull your clothes off that door hanger.

Grab your mask and put it on.

Hooray! You’re ready!

FTW!!

This is only two of the rooms. The site has five in total. You can also try your hand at waking up, breakfast in bed or ballet.

After a bit of digging around, I managed to find out that the campaign was dreamed up by Stockholm agency Forsman & Bodenfors. The video segments were filmed by prolific Swedish filmmaker Amir Chamdin (for kokokaka) and the music is by a band called Dead Mono. I love the music in it!

According to Coolhunting, the campaign is more than a year old. Who knew?! What I bet Coolhunting didn’t know what that this is actually the second campaign like this done by  Forsman & Bodenfors for IKEA. The first was much less interactive and less exciting. I prefer the second; there is something hypnotic about robot-dancing your way through home storage solutions. You’ll be singing and tapping out choreography all day!

So which IKEA storage product are you all the more inclined to buy now?

Gimme more

Main meal: Read about Forsman & Bodenfors’s ideas on the campaign in their portfolio.

♺ Karen Day’s Coolhunting post